Scenario 12

question 25

Multiple Choice

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. In 2012, Cheetos was in which phase of new-product development?

• A)Idea screening
• B)Product development
• C)Test marketing
• D)Business analysis
• E)Idea generation

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Definitions:

Logistics Department

The division within a company that is responsible for the management of the movement of goods and materials.

West Division

A geographical or organizational sector of a company that focuses on operations or markets in the western region.

East Division

A segment or branch of a company or organization that operates in or is responsible for the eastern geographic area of its operations.

Logistics Department

A division within a company that is responsible for controlling the movement, storage, and flow of goods.