In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

---

Definitions:

De Jure

Pertaining to law or legal situations, often used to describe something that is legally recognized or established by law.

De Facto

A term used to describe practices or conditions that exist in reality, even if they are not officially recognized by laws.

Incorporators' Addresses

The physical or mailing addresses of the individuals who file the articles of incorporation, legally founding a corporation.

Defective Corporation

A corporation that has not completely complied with all legal requirements for incorporation, but may still operate as a corporation under certain conditions.