The Ability to Customize Services to Match the Specific Needs

question 39

True/False

The ability to customize services to match the specific needs of individual customers is an advantage to service marketers and may lead to standardized packages.

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Definitions:

Intracellular Thirst

A form of thirst resulting from the osmotic pressure changes within cells, often caused by high intake of salt or loss of water.

Extracellular Thirst

Thirst caused by reduced volume of the extracellular fluid, which is the fluid outside the cells.

Lateral Hypothalamus

A part of the hypothalamus gland which plays a role in hunger and thirst; sometimes referred to as the hunger center of the brain.

Feeding Center

A region in the brain, specifically within the hypothalamus, that is responsible for the regulation of hunger and food intake.