You Run a Services Business and You Are Constantly Looking

question 141

Multiple Choice

You run a services business and you are constantly looking for ways to project an image of quality to your current and potential customers. You recognize there are very few tangible elements customers can view before making a services purchase. If you want to improve these elements of your business, then you should focus on improving _________________.

• A) the search qualities of your services
• B) the experience qualities of your services
• C) the credence qualities of your services
• D) your facilities and your employees
• E) your prices and promotional activities

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Definitions:

Social Change

A process where significant alteration of behavior patterns, cultural values, and norms occurs over time in a society.

French Revolution

A period of radical social and political upheaval in France that began in 1789 and led to the end of monarchy, rise of democracy, and the execution of Louis XVI.

Civil War

A conflict between different factions or regions within the same country, often fought over political, social, ethnic, or economic issues.

Traditional Communities

Societies or groups that adhere to longstanding customs, practices, and values, often resisting modern changes.