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Distribution decisions have little influence on the rest of the marketing mix.
Earnings Rate
The return on an investment or the rate at which a company or asset generates income, typically expressed as a percentage.
Rate of Return
The profit or loss of an investment over a specified period, expressed as a percentage of the investment’s initial cost.
Present Value
The contemporary valuation of a future monetary sum or cash flow series, as determined by an agreed-upon rate of return.
Future Cash Flows
Estimated amounts of money expected to be received or paid out over future periods.
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