You Have Spent the Last Twenty Years of Your Career

question 95

Multiple Choice

You have spent the last twenty years of your career in various marketing channel management roles with a variety of companies. One of things you have learned is that channel conflict can be very destructive to all members of the marketing channel. Which of the following actions would you take to ensure that channel conflict does not occur in your current role?​

• A)Encourage each member of the channel to act in its self-interest.
• B)Make sure the channel handles a diversified set of competing products.
• C)Minimize the level of communication amongst members of the channel so conflicts do not get started.
• D)Establish clearly-defined roles and responsibilities for each member of the channel.
• E)Maintain loosely-defined roles and responsibilities for each member of the channel so each feels like they have some independent decision-making ability.

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Definitions:

Shared Responsibility

A concept involving multiple parties collectively bearing the duty to achieve a common goal, emphasizing cooperation and mutual accountability.

Stimulus Overload

A condition resulting from being exposed to too many stimuli at once, leading to a sense of being overwhelmed or unable to process information efficiently.

Psychological Retreat

A mental or emotional withdrawal from stressful situations or challenges, often as a defense mechanism.

Milgram

A psychologist best known for his controversial experiment on obedience, demonstrating people's willingness to follow authorities' orders, even to the point of harming others.