Sara Is Concerned About the Effectiveness of Magnum, Inc

question 97

Multiple Choice

Sara is concerned about the effectiveness of Magnum, Inc.'s promotional messages, and is seeking an approach with immediate feedback. Sara is most likely to achieve this through

• A) television advertising.
• B) newspaper advertising.
• C) public relations.
• D) sales promotion.
• E) personal selling.

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Definitions:

Satisfaction

The feeling of fulfillment or pleasure derived from achieving a goal, satisfying a desire, or meeting a need.

Service Sector

The segment of the economy that provides intangible goods or services to consumers, including healthcare, education, financial services, and retail.

Labor Force

A rephrased definition: This consists of all working-age individuals who are currently employed or actively seeking employment.

Participation

The act of taking part or being actively involved in an activity or event.