A Retail Strategy of Managing Groups of Similar, Often Substitutable

question 244

Multiple Choice

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called

• A) category management.
• B) scrambled merchandising.
• C) line extensions.
• D) aggregate management.
• E) wheel of retailing.

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Definitions:

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Openness to Experience

A personality trait that signifies how much a person is open to new experiences, novelty, and variety in life.

Personality Test

A method used to assess an individual's character traits and behavioral tendencies.

Real Estate Company

A business that engages in the buying, selling, management, or investment of real estate properties.