The Use of the Telephone and Other Nonpersonal Media to Introduce

question 247

Multiple Choice

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

• A) direct marketing.
• B) telemarketing.
• C) remote purchasing.
• D) direct-response marketing.
• E) direct selling.

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Definitions:

Absolute Purchasing Power Parity

A theory that suggests that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.

Forward Exchange Rates

Exchange rates determined today for currencies to be exchanged at a future date, used in hedging and speculation.

Spot Rates

The current market price of a financial instrument, commodity, or currency for immediate delivery and payment.

Absolute Purchasing Power Parity

A theory that states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.