Customers Rely on ____ for Product Availability, Breaking Larger Quantities

question 245

Multiple Choice

Customers rely on ____ for product availability, breaking larger quantities into smaller ones, technical advice and service, financial assistance, and suitable assortments.

• A) full-line retailers
• B) limited-service wholesalers
• C) full-service wholesalers
• D) commission merchants
• E) cash-and-carry wholesalers

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Definitions:

Expectancy Theory

A theory of motivation that posits that individuals are motivated to act in a certain way based on their expectations that the act will be followed by a given outcome and the attractiveness of that outcome.

Goal-Setting Theory

A theory suggesting that setting specific, challenging goals, with appropriate feedback, leads to higher performance.

ERG Theory

A theory of human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth.

Two-Factor Theory

A theory by Frederick Herzberg that identifies motivation and hygiene factors as key to employee satisfaction and performance.