When Yoplait Yogurt Gives a Portion of Its Profits to Breast

question 20

Multiple Choice

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

• A)promotion.
• B)integrated marketing communications.
• C)charity marketing.
• D)charitable promotion.
• E)cause-related marketing.

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Definitions:

Neglected Children

Children who do not receive adequate care, supervision, or emotional nurturing from their guardians.

Positive Nominations

Involves acknowledging individuals or entities for recognition or awards, often related to achievements or contributions.

Gender Constancy

The understanding that one’s gender identity is fixed and permanent, typically acquired by the age of 6 or 7.

Gender Stability

The understanding that over time, one’s gender category stays the same: Boys grow into men, girls grow into women.