You Are the Marketing Manager for a Company That Makes

question 170

Multiple Choice

You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. He asked you to look into what it would take to make that happen.Which of following promotion activities is your boss referring to with this idea? ​

• A)Advertising
• B)Personal selling
• C)Public relations
• D)Product sponsorship
• E)Product placement

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Definitions:

Spin-out

A type of corporate restructuring where a division of a parent company becomes an independent business. The parent company may retain a stake in the new company.

IPO

An Initial Public Offering (IPO) is the process through which a private company offers shares to the public for the first time to raise capital.

Floatation Costs

Expenses incurred by a company in issuing new securities, including fees to underwriters, legal fees, and registration fees.

Firm Commitment

An agreement where an underwriter guarantees to buy and sell all securities from the issuing company at an agreed-upon price.