The Step in Developing an Advertising Campaign That Directly Precedes

question 173

Multiple Choice

The step in developing an advertising campaign that directly precedes campaign execution is

• A) defining advertising objectives.
• B) creating the advertising platform.
• C) evaluating advertising effectiveness.
• D) developing a media plan.
• E) creating the advertising message.

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Definitions:

Object-Oriented Analysis

A type of analysis in which programmers first identify all the categories of inputs that are part of the problem the program is meant to solve.

XML

A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

Data-Based Tags

Elements or markers in digital data that are used for identification, information, or categorization purposes.

Code Creation

The process of writing code or programming instructions to develop software applications or systems.