Which of the Following Statements Applies to Media Planning

question 121

Multiple Choice

Which of the following statements applies to media planning?

• A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
• B) The message content affects the types of media used for an advertising campaign.
• C) The location of the advertising target is irrelevant in media planning.
• D) Total media dollars spent on advertising have decreased over the last 30 years.
• E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

---

Definitions:

Umami

One of the five basic tastes, often described as savory or meaty, associated with flavors of broth, cheese, and soy sauce.

Taste Receptors

Specialized sensory cells located on the tongue and in the mouth that are responsible for detecting and interpreting tastes.

Sclera

The white, opaque, fibrous outer layer of the eyeball; it provides protection and form.

Cornea

Transparent, anterior portion of the outer layer of the eyeball.