A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Friendliness

The quality of being pleasant, helpful, and inviting towards others.

Dogmatism

The tendency to lay down principles as incontrovertibly true, without consideration of evidence or the opinions of others.

Webinar

An online seminar or workshop where participants can engage in live presentations and discussions via the internet.

Web Presentation

A presentation delivered over the web using various tools that allow audio, video, slides, and interactive participation.