A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Dissatisfaction

The feeling of unhappiness or displeasure arising from unmet expectations or needs in various contexts, such as work or personal relationships.

Plentiful Jobs

indicates a situation or market condition where there are many employment opportunities available.

Honeymoon-Hangover Effect

A phenomenon observed in human behavior or organizational settings where initial enthusiasm and positive feelings (the "honeymoon") are followed by disillusionment or decreased satisfaction (the "hangover").

Satisfied People

Individuals who feel content and fulfilled in their personal or professional lives, often due to meeting their needs or achieving their goals.