General Mills Used a Panel of Consumers to Evaluate Its

question 153

Multiple Choice

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

• A) pretest.
• B) inquiry.
• C) recognition test.
• D) recall test.
• E) posttest.

---

Definitions:

Majority

A term referring to the greater part or number; in a group, the majority is more than half of its members.

Minority

A subgroup within a population that differs from the majority in cultural, ethnic, racial, social, or political characteristics.

Genome

All the genes or genetic content located in an organism or one of its cells.

Chromosomes

Chromosomes are structures within cells that contain DNA and protein, organizing genetic information for cell division and function.