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Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Matt participated in a(n)
Empirical Evidence
Information obtained through observation or experimentation that is used as a basis for knowledge or validation of scientific findings.
Attention
Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.
REM Sleep
A phase of sleep characterized by rapid eye movement, during which dreaming often occurs, and is thought to play a role in memory consolidation.
Dream Recall
The ability to remember the details of dreams after waking up.
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