Which of the Following Is Not an Advantage of Using

question 211

Multiple Choice

Which of the following is not an advantage of using publicity-based public relations tools?

• A) Control by media personnel of the content and timing of messages
• B) Credibility
• C) Strong news value
• D) Follow-up word-of-mouth communications
• E) A favorable perception of being endorsed by the media

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Definitions:

Fear

A basic, intense emotion that involves a natural response to a perceived threat.

Experimental Research

A method of research in the social sciences in which a controlled experimental factor is subjected to special treatment for purposes of comparison with a factor kept constant.

Physiological Test

An evaluation designed to measure the biological functions of an individual, often used to assess health or physical condition.

Psychometric Test

Standardized assessments designed to measure mental performance, personality characteristics, aptitudes, and other psychological attributes.