Paid Personal Communication That Attempts to Inform and Persuade Customers

question 123

Multiple Choice

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called

• A) advertising.
• B) sales promotion.
• C) personal selling.
• D) target marketing.
• E) public relations.

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Definitions:

Pure Food and Drug Act

A 1906 U.S. law aimed at regulating the production and sale of food and medicine, marking the beginning of federal consumer protection in the United States.

Federal Government

The national government of a federated state, responsible for the country's political authority and realization of its laws.

Corporate World

A term referring to the business sector, encompassing companies, corporations, and their activities, cultures, and influence in the economy.

Progressive Era's Reform Measures

A period of widespread social activism and political reform across the United States, from the 1890s to the 1920s, aimed at addressing issues caused by industrialization, urbanization, immigration, and corruption.