Advertising That Encourages Customers to Send in Reply Cards for Additional

question 191

Multiple Choice

Advertising that encourages customers to send in reply cards for additional information aids salespeople in achieving which goal of personal selling?

• A)Convincing prospects to buy
• B)Finding prospects
• C)Keeping customers satisfied
• D)Making the presentation
• E)Following up the sale

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Definitions:

Future Cash Inflows

Projected future earnings or receipts in cash form, anticipated from investments, operations, or financing.

Cash Outflows

Money paid out by a business for its operational and investment activities.

Straight-Line Depreciation

A method of calculating the depreciation of an asset which assumes the asset will lose an equal amount of value each year over its useful life.

Payback Period

The amount of time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment.