Creating a Favorable Impression and Developing Rapport with Prospective Customers

question 171

Multiple Choice

Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling.

• A)following up
• B)making the presentation
• C)approach
• D)prospecting
• E)preapproach

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Definitions:

Pooled Estimator

A method to estimate a common mean or variance from several different populations by combining or pooling sample statistics.

Pairwise Comparisons

A process of comparing entities in pairs to judge which is preferred or has a greater amount of some quantitative property.

Tukey's Method

A statistical technique used to identify outliers within a dataset, often used in conjunction with analysis of variance (ANOVA) tests.

Honestly Significant Differences

A statistical technique used to determine if the difference between two or more groups is significant and not likely due to chance.