The Difference Between Consumer Sales Promotion Methods and Trade Sales

question 99

Multiple Choice

The difference between consumer sales promotion methods and trade sales promotion methods is

• A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
• B) with trade sales promotion, marketers focus on trading with consumers.
• C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
• D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
• E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

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Definitions:

Massachusetts

A U.S. state in New England, known for its significant colonial history, educational institutions, and role in American revolutionary history.

Industrialized Region

An area that has undergone industrialization, characterized by significant manufacturing activities, infrastructure development, and economic growth.

Great Britain

A geographical and political term referring to the combined countries of England, Scotland, and Wales, often used synonymously with the United Kingdom.

New England Textile Factories

Industrial sites that were central to the American Industrial Revolution, primarily located in the New England region, where textiles were produced in large quantities.