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Scenario 18.1 Use the following to answer the questions.
Jafrum, Inc. is a wholesale supplier of motorcycle accessories, clothing, and tools to various motorcycle retail stores around the country. Jafrum does not manufacture these items, but sells them to other retailers and also sells its merchandise through its website. Sean Thompson is one of the salespeople for Jafrum, and is responsible for obtaining new customers, increasing sales to current customers, and visiting the retail stores throughout the country. Recently, he has been given the sales objective from Jafrum's management to increase sales dollars by 15% in the coming year by adding new customers. Sean's current compensation is based on a $1,000 per month draw, plus 5% of all sales over $100,000. His salary last year totaled $42,000. Management has given Sean the choice of going to a compensation plan where he will earn 15% of all sales, but no draw.
Refer to Scenario 18.1. Currently, Sean's compensation is based on the ____ plan; however, he is considering changing to the ____ plan.
Hero Content
High-quality, compelling content designed to capture the audience's attention and stand out as the highlight or centerpiece of a content marketing strategy.
Experience Design
The practice of designing products, processes, services, and environments with a focus on the quality of the user experience.
Passive Ad
Advertising content that is not aggressively promotional, aiming instead to subtly influence viewers without direct calls to action.
Earned Reach
Definition: The exposure or visibility a brand gains through word-of-mouth or organic sharing of its content by individuals, not paid promotions.
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