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The signature is not part of the verbal portion of an advertisement.
Failure
The state or condition of not meeting a desirable or intended objective, often perceived as the opposite of success.
Likert Scale
A psychometric scale commonly involved in research that employs questionnaires. It is used for assessing attitudes by asking respondents to rate their level of agreement to a statement.
Strongly Agree
A term used in surveys and questionnaires indicating a high level of concurrence with a stated proposition.
Consistent Personality Traits
Aspects of an individual's character that are stable over time and across situations.
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