Which of the Following Statements Is True About Sales Promotion

question 99

Multiple Choice

Which of the following statements is true about sales promotion? ​

• A)Can increase sales by providing extra purchasing incentives.
• B)It encompasses personal selling.
• C)Sales promotion has increased dramatically, primarily at the expense of personal selling.
• D)Product characteristics are not relevant when deciding on sales promotions.
• E)It encompasses public relations.

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Definitions:

Consistent Behaviorally

Involves actions and reactions that are regularly observed and predictable based on past behavior.

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

Religiosity

The quality of being religious, often demonstrated through practices, beliefs, rituals, and the degree of commitment to a particular religion.

Hans Eysenck

A psychologist known for his work in the fields of personality and intelligence, and for proposing a model of personality based on three dimensions: neuroticism, extraversion, and psychoticism.