Which of the Following Is a Reason Why the Use

question 71

Multiple Choice

Which of the following is a reason why the use of sales promotion has increase dramatically? ​

• A)Customers are more responsive to advertising.
• B)Brand loyalty is increasing.
• C)Retailers are demanding greater promotional efforts from manufacturers to boost profits.
• D)Retailers are placing a stronger emphasis on long-term results versus short-term results.
• E)Customers are less responsive to personal selling.

Recognize the role and process of whistle-blowing in organizational ethics.

Identify the elements of a comprehensive crisis management plan.

Know strategies for responding to unethical or illegal behavior in the workplace.

Understand the principles of defamation avoidance in professional communication.