Which of the Following Statements About Nonprice Competition Is False

question 62

Multiple Choice

Which of the following statements about nonprice competition is false?

• A) Companies that use nonprice competition do not need to keep track of their competitor's prices.
• B) A company must be able to distinguish its brand through some unique feature in order to successfully engage in nonprice competition.
• C) A firm using nonprice competition can build loyalty to both its company and its products.
• D) When using nonprice competition, a company should promote the distinguishing characteristics of its brand.
• E) Buyers must view the distinguishing characteristics of a product offered through nonprice competition as being important.

---

Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Jones and Prescott's

Likely refers to specific theories, models, or research findings by individuals with the surname Jones and Prescott, requiring context for accurate description.

Play Environment

The physical and social setting in which children engage in play, designed to stimulate learning and development.

Adapting Needs

The process of adjusting one's requirements or desires in response to changing circumstances or environments.