Generally, Customers Are Most Likely to Rely on the Price-Quality

question 95

Multiple Choice

Generally, customers are most likely to rely on the price-quality association when

• A) they cannot judge the quality of the product for themselves.
• B) the product is a well-known brand.
• C) customers can judge the product's quality for themselves.
• D) the product is purchased through the use of the Internet.
• E) products are being purchased from well-established retailers that are familiar to customers.

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Definitions:

Total

The complete amount or sum of parts.

Yugoslavia

A former country in Southeast Europe that existed from 1918 to 1992, known for its diverse culture and ethnicity.

Overhead Costs

Expenses associated with running a business that are not directly tied to a specific product or service, such as rent and utilities.

Contributing Factor

An element that plays a part in causing a situation or outcome.