You Are the Marketing Manager for a Multi-State Auto Dealership

question 16

Multiple Choice

You are the marketing manager for a multi-state auto dealership in the Southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos.Which of the following pricing strategies will you use to facilitate this model year change? ​

• A)Negotiated pricing
• B)Secondary-market pricing
• C)Differential pricing
• D)Random discounting
• E)Periodic discounting

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Definitions:

Bloomberg Businessweek

A weekly business magazine that provides information about current business events, market insights, and economic analyses.

Sports Illustrated

An American sports magazine known for its extensive coverage of sports events and athletes.

Marketing Dashboard

A tool that aggregates and displays key performance indicators (KPIs) and metrics related to marketing efforts, providing an overview of a company's marketing performance.

Super Bowl

An annual championship game of the National Football League (NFL), known for its high viewership and extravagant halftime performances and commercials.