Scenario 20

question 29

Multiple Choice

Scenario 20.2 Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
Refer to Scenario 20.2. Glenwood's new pricing strategy is an example of ____ pricing.

• A) percentage
• B) cost-based
• C) customary
• D) bundle
• E) demand-based

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Definitions:

Compounded Annually

The process of calculating interest on both the initial principle and the accumulated interest of previous periods once per year.

Interest Rate

The percentage of a sum of money charged for its use, typically expressed as an annual percentage.

Quadratic Form

An expression in algebra where the highest power of a variable is squared, typically in the format ax^2 + bx + c.

Completing The Square

A method used in algebra to solve quadratic equations by converting the equation to a perfect square trinomial.