UPS Is Considering Its Distribution Strategy for the Next Five

question 93

Multiple Choice

UPS is considering its distribution strategy for the next five years. As part of the strategy development, UPS is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in

• A)product differentiation.
• B)monopolistic competition.
• C)technology assessment.
• D)distinctive promotional methods.
• E)innovative marketing.

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Definitions:

Therapeutic Efficacy

The ability of a treatment to produce a desired beneficial effect in a controlled clinical trial.

Professional Background

Refers to one's work experience, skills, and occupational history in a professional setting.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society passed down from past generations, including traditions, languages, practices, and objects.

Distinct Differences

Clear and distinguishable variations or dissimilarities between entities or phenomena.