​A Marketing Analyst on Your Team Obtained the Following Historical

question 170

Multiple Choice

​A marketing analyst on your team obtained the following historical economic data from the Federal Reserve Bank of St. Louis for use in your marketing environment analysis:​ ​
Month
Civilian Unemployment Rate
Real Personal Consumption Expenditures (Billions)
December 2011
8) 5%
10372.1
June 2012
8) 2%
10493.6
December 2012
7) 9%
10602.4
June 2013
7) 5%
10707.1
December 2013
6) 7%
10844.3
​
​Based on the data, which of the following statements about these economic forces in your marketing environment is true?

• A)Our customers likely had less buying power in December 2012 than they had in December 2011.
• B)The data suggests that our customers' buying power has been decreasing since before June 2012.
• C)The data suggests that our customers' buying power did not start increasing until December 2012.
• D)Our customers likely had more buying power in June 2013 compared to June 2012.
• E)Our customers likely found it easier to find jobs in December 2011 than in December 2013.

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Definitions:

Aggressive Behavior

Actions or attitudes that aim to harm or intimidate another person, stemming from a variety of psychological, environmental, or biological factors.

Television Violence

Depictions of aggressive actions and behaviors on television, which may influence viewers, particularly children, in various ways.

Correlational Studies

Research methods that explore the relationship between two or more variables, without determining a causal effect.

Hostility

An emotion expressed as anger, aggression, or opposition towards others, often stemming from frustration or perceived threats.