SiriusXM Radio Is Concerned About How the Increasing Use of Smartphones

question 20

Multiple Choice

SiriusXM Radio is concerned about how the increasing use of smartphones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. SiriusXM's process is called

• A) environmental scanning.
• B) target marketing.
• C) surveying.
• D) environmental analysis.
• E) dynamic responsiveness.

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding and manipulating information in the mind for complex tasks such as reasoning and learning.

Sensory Memory

The first stage of memory, where sensory information is stored in its raw form for a very brief period, allowing the brain to process it further.

Information-Processing Model

A framework used in cognitive psychology that compares human thought processes to computer processing, involving the coding, storage, and retrieval of information.

Short-Term Memory

Activated memory that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten.