After Home Depot Gathers Information Related to Its Marketing Environment

question 160

Multiple Choice

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

• A) environmental scanning.
• B) survey of environment.
• C) marketing.
• D) environmental analysis.
• E) marketing information processing.

---

Definitions:

F-ratio

A statistic used in ANOVA tests to compare the variability between group means to the variability within groups.

Participants

Individuals who take part in a study or experiment, providing data for analysis.

Groups

Collections of subjects, items, or categories that are studied in research or statistical analyses.

One-way ANOVA

A statistical test used to determine if there are statistically significant differences between the means of three or more independent groups based on one variable.