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Scenario 3

question 34

Multiple Choice

Scenario 3.2 Use the following to answer the questions.Clayton Homes, a mobile home manufacturer since 1934, introduced its new i-House in 2007. The i-House is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath 734-square foot version at a price of around $80,000. There is also a 1,000 square-foot version for around $100,000. All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The i-House uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste. Due to the "green effects" of the i-House, the state governments have given it a tax abatement for any sales taxes.
-Refer to Scenario 3.2.The new Clayton Homes i-House product is a reflection of the company's attention to ____ in developing its strategy.

Definitions:

Anti-AIDS Message

Communication intended to increase awareness and promote behaviors to prevent the spread of HIV/AIDS.

High Self-esteem

High Self-esteem reflects a person's overall subjective sense of personal worth or value, characterized by confidence in one's abilities and a positive self-image.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the receiver.

Yielding To

The act of giving in or surrendering to a force, argument, persuasion, or a stronger individual's will.