Julian Company Is a Price-Taker and Uses Target Pricing With the Current Cost Structure,Julian Cannot Achieve Its Profit Goals

question 1

Multiple Choice

Julian Company is a price-taker and uses target pricing.Refer to the following information: $$\begin{array} { | l | r | l | } \hline \text { Production volume } & 602,000 & \text { units per year } \\\hline \text { Market price } & \$ 30 & \text { per unit } \\\hline \text { Desired operating income } & 17 \% & \text { of total assets } \\\hline \text { Total assets } & \$ 13,700,000 & \\\hline \text { Variable cost per unit } & \$ 18 & \text { per unit } \\\hline \text { Fixed cost per year } & \$ 5,400,000 & \text { per year } \\\hline\end{array}$$ With the current cost structure,Julian cannot achieve its profit goals.It will have to reduce either the fixed costs or the variable costs.Assuming that fixed costs cannot be reduced,what are the target variable costs per unit per year? Assume all units produced are sold.(Round your answer to the nearest cent. )

• A)$5.10
• B)$12.00
• C)$17.16
• D)$18.00

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Definitions:

Average Variable Cost

The total variable cost divided by the number of units produced, representing the average cost per unit of output that varies with production.

Average-Fixed-Cost Curve

A graphical representation that shows the average fixed costs of production at different levels of output.

Average-Total-Cost Curve

Graphical representation that shows how the average total costs of production change as the quantity of output is altered.

Average-Fixed-Cost Curve

A graphical representation that shows how the average fixed costs of production decrease as the quantity of output increases, due to spreading fixed costs over a larger number of units.