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Exhibit 15-2
A regression model between sales (y in $1,000) , unit price (x1 in dollars) and television advertisement (x2 in dollars) resulted in the following function: = 7 - 3x1 + 5x2
For this model SSR = 3500, SSE = 1500, and the sample size is 18.
-Refer to Exhibit 15-2. The coefficient of x2 indicates that if television advertising is increased by $1 (holding the unit price constant) , sales are expected to
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