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Exhibit 10-2
The following information was obtained from matched samples.
The daily production rates for a sample of workers before and after a training program are shown below.
-Refer to Exhibit 10-2. Based on the results of question 18, the
Problem Recognition
The initial step in the consumer decision process that occurs when an individual perceives a difference between the current state and a desired state.
Consumer Purchase Decision
The consumer purchase decision refers to the process and factors influencing a buyer's choice of a product or service, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Tune-Up
A maintenance process for vehicles that involves adjusting the engine and other parts to ensure optimal performance and efficiency.
Information Search
The phase in the buying process where consumers actively look for information about products or services to fulfill a need or solve a problem.
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