A Woman Is Using Behavior Modification to Change Her Eating

question 4

Multiple Choice

A woman is using behavior modification to change her eating habits in order to lose weight. Which of her behaviors would be most successful for changing a particular cue?

• A) when eating out, asking for a box at the beginning of the meal to split the portion on her plate
• B) saving money to reward herself with her favorite meal once she reaches her goal weight loss
• C) skipping lunch to eliminate the calories from eating at her usual fast-food restaurant
• D) asking her husband to scold her when she eats something not on her diet plan

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Definitions:

Multiple Market Segments

Targeting multiple distinct groups of potential consumers, each with different needs and characteristics, within a marketing strategy.

One Product

The term "one product" refers to a business strategy focusing on the development, marketing, and sale of a single product.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics to achieve specific business objectives.