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Customers generally demand improved performance related to:
Diffusion of Innovation
A theory describing the process by which new ideas, products, or practices spread within a community or society.
Innovators
Individuals or organizations that introduce new ideas, products, or methods, often leading change in their respective fields.
Latest Technology
The most current and advanced technological developments, innovations, or devices available.
Early Adopters
Individuals or groups who use or embrace a new product, innovation, or technology soon after it is launched, before the majority of the population does.
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