Examlex
More insight into the sales-volume variance can be gained by subdividing it into:
Psychological Processes
Internal mental processes that influence understanding, decision-making, emotions, and overall psychological functioning.
Aspirational Reference Group
The individuals a consumer would like to emulate.
Lifestyle
The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.
Free Spirit
A person characterized by a spontaneous, independent, and unconventional lifestyle, often valuing freedom above all else.
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