When Considering Customer Needs and Wants,only Financial Measures Can Be

question 9

True/False

When considering customer needs and wants,only financial measures can be used because they are easily measured.

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Definitions:

Vendor Negotiation

The process of discussing, bargaining, and reaching agreements between a buyer and a seller regarding the terms of a purchase.

Buying Center

A group of individuals within an organization who participate in the buying decision process.

Gatekeeper

An individual or group that controls access to something, often functioning as a decision-maker who decides whether a message or information will be passed along.

Buying Center

A group of individuals within an organization who participate in the decision-making process for purchasing products or services.