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In using the product-process matrix, the most appropriate match between products and processes occurs along the diagonal of the matrix.
Fear
Conditioned response to stimuli associated with painful events; motivates avoidance of aversive events.
Pain
An unpleasant sensory and emotional experience associated with actual or potential tissue damage.
Escape
A type of behavior where an individual learns to perform an action to terminate an ongoing, unpleasant stimulus or situation.
Punisher
A stimulus that reduces the likelihood of the behavior that it follows.
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