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The Service-Positioning Matrix Focuses on the Service Encounter Level Rather

question 114

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The service-positioning matrix focuses on the service encounter level rather than the overall design of the service system.


Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Information Power Base

A source of influence derived from possessing knowledge or information that is needed or valued by others.

Operational Data

Information collected from the day-to-day operations of a business or organization, used to support real-time decision-making and operational tasks.

Financial

Pertaining to money or how money is managed.

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