Which of the Following Does NOT Describe How Customers Evaluate

question 38

Multiple Choice

Which of the following does NOT describe how customers evaluate services in a manner that differs from the way they evaluate goods?

• A) Customers rely more on information from nonpersonal sources when evaluating services prior to purchase.
• B) Customers perceive greater risks when buying services than when buying goods.
• C) Customers can form prior expectations of expected service quality.
• D) Dissatisfaction often results from a customer's inability to properly perform or co-produce his or her part of a service.

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Definitions:

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Suppliers

Businesses or individuals that provide goods or services to another entity, typically within a supply chain.

Chief Executive Officer

The highest-ranking officer in a company or organization, responsible for overall management and decision-making.

Insourcing

The practice of performing business functions or operations internally, rather than outsourcing them to external vendors.