Which of the Following Is NOT a Major Characteristic of a Customer

question 62

Multiple Choice

Which of the following is NOT a major characteristic of a customer relationship management (CRM) system?

• A) Predicts various Web characteristics that would be most attractive to customers
• B) Identifies the possible fraudulent transactions
• C) Monitors the quality levels of products
• D) Forecasts customer retention

---

Definitions:

Exponential Smoothing Model

A time series forecasting method that applies weighted averages of past observations, decreasing exponentially as the observations get older.

Mean Square Error

A statistical measure used to evaluate the accuracy of a model by calculating the average squared difference between the estimated values and the actual value.

Smoothing Constant

A Smoothing Constant is a parameter used in exponential smoothing models for forecasting, which controls the weight given to the most recent observation.

Regression Method

A statistical process for estimating the relationships among variables, often used to predict the value of a dependent variable based on one or more independent variables.