Rose Is in Charge of the Advertising Program for Proctor

question 9

Multiple Choice

Rose is in charge of the advertising program for Proctor & Gamble's new laundry detergent. She has defined the advertising program as a project with the following characteristics. The goal is to complete the project on time and within budget, or she may not have this job next year-the pressure is on!
$\begin{array}{|c|c|c|c|c|c|}\hline\text { Activity } & \begin{array}{c}\text { Immediate } \\\text { Predecessor(s) }\end{array} & \begin{array}{c}\text { Normal } \\\text { Time } \\\text { in weeks }\end{array} & \begin{array}{c}\text { Crash Time } \\\text { in weeks }\end{array} & \text { Normal Cost } & \text { Crash Cost } \\\hline \text { A } & \text { None } & 2 & 2 & \$ 15,000 & \$ 15,000 \\\hline \text { B } & \text { None } & 1 & 1 & \$ 12,000 & \$ 12,000 \\\hline \text { C } & \text { A, B } & 5 & 3 & \$ 18,000 & \$ 24,000 \\\hline \text { D } & \text { A, B } & 4 & 2 & \$ 12,000 & \$ 16,000 \\\hline \text { E } & \text { C, D } & 2 & 1 & \$ 22,000 & \$ 23,500 \\\hline \text { F } & \text { D } & 4 & 3 & \$ 32,000 & \$ 36,000 \\\hline \text { G } & \text { E, F } & 3 & 2 & \$ 19,000 & \$ 20,000 \\\hline\end{array}$ Draw the project network in the space below if you want. BLANK SPACES
-Britt is managing this project, and his bossRose gives him $5,000 to speed up the original completion time (i.e., project improvement dollars) . The best action is to:

• A) spend it on activity G first.
• B) spend it on activity F first.
• C) spent it on activity C first.
• D) spend one-half of it on activity C and one-half on activity E.

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Definitions:

Industrial Grinder

A heavy-duty machine used for reducing the size of materials through grinding or crushing in industrial settings.

Value-based Pricing

A pricing strategy where the price is based on the perceived value of a product or service to the customer rather than on the cost of production or historical prices.

Operating Cost

Costs incurred from the regular functioning of a company, encompassing lease payments, utility bills, and employee salaries.

Value-based Pricing

Pricing strategy based on the perceived value of a product or service to the customer rather than the cost of the product or competition prices.