Examlex
Match the term with the proper response. There may be more than one responses for each term.
-OAA
Prestige Pricing
A pricing strategy where prices are set higher than competitors to convey an image of exclusivity or superior quality.
Price Lining
A pricing strategy where products are sold at predetermined price points, each representing a distinct level of quality or features.
Customary Pricing
Pricing strategy based on what is traditionally expected or accepted within a specific market or industry.
Loss-leader Pricing
A strategy where a product is sold at a loss to attract customers in hopes they will make additional purchases.
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