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Under the doctrine of strict liability,liability is imposed strictly according to fault.
Consumer Socialization
The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace.
Family Life Cycle
The series of stages through which a family progresses over time, affecting purchasing behavior and marketing strategies.
Decision Making
The process of making choices or conclusions based on available information, analysis, and preference.
Influencer
An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
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