The Difference Between (The Budgeted Contribution Margin for the Budgeted

question 22

Multiple Choice

The difference between (the budgeted contribution margin for the budgeted sales mix and budgeted volume) and (the budgeted contribution margin for the budgeted sales mix and the actual volume) is the

• A)sales-mix variance.
• B)sales-quantity variance.
• C)sales-volume variance.
• D)market-size variance.
• E)market-share variance.

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Definitions:

Approaches to Marketing Implementation

Various methods or strategies employed to put marketing plans into action and achieve the marketing objectives.

Advantages

Favorable factors or benefits that give a product, service, or business a competitive edge over others in the market.

Disadvantages

These are the negative aspects or shortcomings associated with a particular decision, strategy, or product.

Internal Marketing

The practice of using an organization's internal communication to effectively engage and motivate employees to serve customers better.